Ticketmaster apologizes to Taylor Swift and fans amid ‘Eras Tour’ disaster
Ticketmaster doesn’t want any “bad blood” with Taylor Swift and her fans.
Following the disastrous ticket sale for the “Eras Tour,” the company offered a formal apology to the singer, as well as her legions of fans known as Swifties on Friday.
“We want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened,” the company tweeted, along with a link to a lengthy breakdown of how fans were shut out of purchasing tickets.
On Thursday, Swifties were left furious to discover that they had been locked out of the general sale for the “Anti-Hero” singer’s highly anticipated tour.
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled,” Ticketmaster tweeted without further explanation.
Swift spoke out about the cancelation labeling it “excruciating” to watch unfold.
“Well. It goes without saying that I’m extremely protective of my fans. We’ve been doing this for decades together and over the years, I’ve brought so many elements of my career in house,” she began in a statement posted via Instagram Stories
“I’ve done this SPECIFICALLY to improve the quality of my fans’ experience by doing it myself with my team who care as much about my fans as I do. It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.”
Ticketmaster blamed the problems on an extraordinarily high demand for tickets coupled with an effort to weed out bots from real people.
Despite the lengthy mea culpa the company did note that “over 2 million tickets were sold on Ticketmaster for Taylor Swift | The Eras Tour on Nov. 15 – the most tickets ever sold for an artist in a single day.”